Heinz Salad Cream
#WhatCream

In 2018, we asked the public if Salad Cream should be renamed to make it more relevant, and they really didn’t like it. To drive the conversation even further, we asked them to come up with their own names, before responding to them with one of a kind bottles. Some of the best names even went up outdoors, which not only got more people involved, but showed the nation exactly what they could have with Salad Cream... everything.