In 2018 there was a leak at Heinz, and it wasn’t sauce. Someone let slip that Salad Cream could be renamed to make it more relevant. People went mad; kicking off in the comments and even fighting in the tweets. We wanted to drive the conversation further, so we showed their own quotes alongside bespoke bottles - then asked the simple question, ‘What Cream?’ It worked, even more people got involved. Plus, it also showed people what they could have their Salad Cream with... everything. Winner.