#WhatCream
In 2018, we fooled the nation into thinking that Salad Cream was going to renamed to make it more relevant, and they really didn’t like it. To drive the conversation even further, we then asked them to come up with their own names before responding to them with one of a kind bottles. Some of the best names even went up outdoors, which not only got more people involved, but showed the nation exactly what they could have with Salad Cream – everything.